Latinos Are a Voter Electorate Force

Videos

• Marco Davis

  President and CEO of the Congressional Hispanic Caucus Institute (CHCI), emphasizes the vital leadership role that Latinas play in their families and communities. As primary decision-makers, Latinas influence key aspects of healthcare, education, and more. Their influence extends beyond the home, as they actively advocate for policies that support women’s rights, economic stability, and access to quality education. Recognizing and investing in their leadership and civic engagement is essential for fostering community growth and progress.

• Dr. Gary Segura

  Co-Founder and Co-Owner of BSP Research and former Dean of UCLA’s Luskin School of Public Affairs, highlights the rising number of Latino voters and the growing trend of Latinos identifying as Independents. Studies indicate that Latino voters are shifting away from strong party loyalties, making it crucial for political campaigns to connect with them using culturally resonant and authentic messaging. As more Latino voters gravitate toward the political center, they have become one of the most persuadable and influential voter groups.

• César Blanco

  President of Mosaic Media Strategy and a member of the Texas State Senate, who highlights the importance of early engagement & message relevance with the Latino electorate. He stresses that introducing a candidate to Latino communities requires a meticulously planned strategy, as many campaigns falter by starting too late. Campaign messages should focus on relatable stories that resonate with Latino experiences and journeys.

• César Martínez

  Entravision met with one of the top media advisors in the U.S. and Latin America, César Martinez. Martinez has more than 30 years of experience in marketing, broadcast news, and political advertising and has received numerous prestigious ad awards. A veteran of 4 U.S. presidential races, Martinez has also directed media campaigns for Hispanic voter registration and GOTV for Mi Familia Vota and the Lincoln Project. He currently teaches at George Washington University, and in our Inside the Campaign series, Martinez discussed candidly the mistakes made when targeting Latinos and what he’s learned must be core strategies in creating effective in-language communications.

• Fernando Guerra

  Dr. Guerra has been a professor of Political Science and Chicano/a Latina/o studies at Loyola Marymount University for almost 4 decades. He is also the founding director of the Center for the Study of Los Angeles and has been the principal investigator in over 20 major studies in leadership and electoral politics. Guerra is a revered source for media having been interviewed by leading news organizations, including The Washington Post, Wall Street Journal, LA Times and Newsweek.

• Lizette Escobedo

  In this week’s “Inside the Campaign” we feature Lizette Escobedo, Vice President of Government Relations at AltaMed, who highlights the importance of utilizing reputable media channels like local radio, local news, and local community influencers to effectively engage with Latino voters. Leveraging Spanish language media that the community consumes most is vital for building trust and for AltaMed, it is also essential in sharing critical healthcare information aiming to promote community advocacy and improve overall well-being. When it comes to delivering the right message from a trusted source, Entravision stands out as a crucial link within the communities we serve.