Hero Section

  • Latinos will make the difference in the 2024 elections.

    192 DAYS

    Time is running out to engage Latino voters

    For More Insights

Numbers Section

Latinos VOTERS
by THE numbers

    • 825K

      Arizona Latino
      Registered Voters in 2024

    • 55%

      Of registered voters
      in Yuma County are

    • 39%

      Are independent
      difference makers)

    • 6.3M

      California Latino
      registered voters in

    • 1 out of 3

      Registered voters in
      Entravision’s 7 key
      California markets are

    • 72%

      Of California Latino likely voters agree
      “I appreciate when
      candidates advertise in
      Spanish in trying to
      win my vote”

    • 382K

      Nevada Latino registered voters in 2024

    • 2 out of 5

      Are Independent (persuadable difference makers)

    • 3 out of 4

      Nevada Latino likely voters agree:
      “I appreciate when candidates advertise in Spanish in trying to win my vote”

    • 6.5M

      Estimated Texas Latino eligible voters in 2024

    • 4 out of 5

      Texas Latinos voted in every or almost every election in last 2 years

    • 68%

      Latino share of all registered voters in Entravision’s 7 key Texas markets

Connect Section

How Entravision

Connects with Latinos
  • Expert Partner

    • 28 years serving the Latino community
    • Multiplatform Media + Digital + Marketing + Creative Services
    • Elite Partnerships & Community Alliances
  • Trusted Messenger

    • Trusted source for news & information
    • 4 daily newscasts / 21 markets / 100% editorial news control  
    • #1 Local News regardless of language In many markets
  • Media Powerhouse

    • Largest Univision affiliate group
    • 90 local broadcast stations + 427 network radio affiliates
    • Robust digital, social media and events reach

Latino Cards Section

How is Entravision Accelerating

Latino Voter Mobilization?

Entravision launched an unprecedented $40M outreach campaign, Poder Latino, leveraging its full suite of media assets. 

Case Study Section

Proven Strategies to engage with Latino Voters

A Tale of Two Strategies

2022 Nevada U.S. Senate Race 

Videos top

How to Message to Latinos

Industry Experts talk about how to speak to Latinos


  • César Blanco

    President of Mosaic Media Strategy and a member of the Texas State Senate, who highlights the importance of early engagement & message relevance with the Latino electorate. He stresses that introducing a candidate to Latino communities requires a meticulously planned strategy, as many campaigns falter by starting too late. Campaign messages should focus on relatable stories that resonate with Latino experiences and journeys.

  • César Martínez

    Entravision met with one of the top media advisors in the U.S. and Latin America, César Martinez. Martinez has more than 30 years of experience in marketing, broadcast news, and political advertising and has received numerous prestigious ad awards. A veteran of 4 U.S. presidential races, Martinez has also directed media campaigns for Hispanic voter registration and GOTV for Mi Familia Vota and the Lincoln Project. He currently teaches at George Washington University, and in our Inside the Campaign series, Martinez discussed candidly the mistakes made when targeting Latinos and what he’s learned must be core strategies in creating effective in-language communications.

  • Fernando Guerra

    Dr. Guerra has been a professor of Political Science and Chicano/a Latina/o studies at Loyola Marymount University for almost 4 decades. He is also the founding director of the Center for the Study of Los Angeles and has been the principal investigator in over 20 major studies in leadership and electoral politics. Guerra is a revered source for media having been interviewed by leading news organizations, including The Washington Post, Wall Street Journal, LA Times and Newsweek.

  • Lizette Escobedo

    In this week’s “Inside the Campaign” we feature Lizette Escobedo, Vice President of Government Relations at AltaMed, who highlights the importance of utilizing reputable media channels like local radio, local news, and local community influencers to effectively engage with Latino voters. Leveraging Spanish language media that the community consumes most is vital for building trust and for AltaMed, it is also essential in sharing critical healthcare information aiming to promote community advocacy and improve overall well-being. When it comes to delivering the right message from a trusted source, Entravision stands out as a crucial link within the communities we serve.